If you’ve ever opened a Poshmark closet and wondered why some sellers make dozens of sales a week while others struggle to move even one item, a big part of the answer lies in the brands they’re listing. While a good photo, a clear description, and smart pricing matter, understanding which brands are in high demand is what separates casual sellers from consistent top earners.
So if you’re thinking of starting a Poshmark store or want to step up your resale game in 2025, here’s a breakdown of the best-selling brands, why they work, and how to position your items to attract serious buyers.
Why Brand Recognition Matters on Poshmark
Buyers come to Poshmark looking for a good deal on pieces they already know and love. It’s not just about finding something cute—it’s about getting it from a brand they trust. Top-selling brands on Poshmark tend to fall into a few categories: luxury goods, popular athletic wear, contemporary fashion, and vintage clothing.
Shoppers often search specific keywords like “Lululemon Athletica leggings,” “Free People dress,” or “Michael Kors bag.” That means if you’re listing high-demand brands, you’re already getting closer to a sale.
The Heavy Hitters: Brands That Consistently Sell
Lululemon Athletica remains one of the top performers. Their leggings, tanks, and sports bras sell fast and often fetch a premium price, especially if they’re in good condition with the tags still attached. Buyers know the fit and quality, and the resale value stays high.
Free People is another favorite. Known for flowy dresses, cozy sweaters, and bohemian styles, Free People appeals to both younger buyers and fashion enthusiasts who follow seasonal trends. Items in good condition tend to move quickly, especially unique or limited edition styles.
Tory Burch, Kate Spade, and Michael Kors are must-haves in the handbag game. If you list shoulder bags, totes, or wallets from these brands—especially in popular colors or prints—you’re likely to get attention fast.
The North Face and L.L. Bean dominate in outdoor and functional wear. Jackets, pullovers, and backpacks are steady sellers, particularly in fall and winter. These pieces often come at a premium price point, and buyers are usually looking for specific styles or colorways.
Ralph Lauren and J. Crew remain consistent sellers in women’s jeans, button-downs, and sweaters. They’re well-known brands with loyal buyers who appreciate classic looks.
Luxury Brands That Move Fast
High-end brands like Louis Vuitton, Yves Saint Laurent, Christian Louboutin, and other luxury goods often bring in the most money per item. These require extra work to authenticate and photograph, but they’re some of the best opportunities for serious sellers.
Vintage or limited edition pieces in this category can perform especially well. Buyers are often looking for specific categories—shoulder bags, beauty items, or even home goods—and are willing to pay higher prices if the condition is good and the listing is detailed.
Thrift Store Finds That Can Turn a Profit
If you’re sourcing from thrift stores or consignment shops, brands like Banana Republic, Old Navy, and Peter Millar might not seem like hot sellers, but under the right conditions, they can be. These items need to be current, in excellent condition, and priced right to sell. You won’t get luxury resale prices, but you can still make consistent sales with volume.
Vintage clothing is also making a major comeback. If you know your way around old denim, retro jackets, or vintage dresses, there’s a strong market for fashion with a story.
What the Data Says
Recent sales data shows that buyers are prioritizing quality, brand, and item condition over everything else. High-quality images and detailed descriptions play a huge role in converting clicks to purchases. Use photo-editing apps to brighten images and clearly show tags, logos, and condition of the item.
Also, social media platforms like Instagram and TikTok are influencing new trends fast. If a certain style or brand is trending, search for similar items in your own clothing stash—you might have a best seller just sitting in your closet.
Smart Tips to Boost Your Poshmark Sales
Think of your Poshmark closet like a store: the better curated it looks, the more likely a buyer will stick around. Bundle similar items, price competitively, and respond quickly to questions. Offering free shipping or occasional markdowns can also help convert casual views into serious buyers.
Seasonal trends also impact what sells and when. Cozy sweaters, boots, and outerwear are hot in fall, while summer brings more flowy dresses, sandals, and swimwear. Tailoring your listings to the time of year is one of the best ways to move inventory.
Offering reasonable offers and responding promptly to potential buyers increases your chances of a sale. The algorithm often rewards active closets, so share your listings regularly and stay engaged with the app.
Final Thoughts: It’s All About Strategy
Selling on Poshmark in 2025 isn’t just about listing whatever’s in your closet. It’s about knowing which brands work, presenting your items in the best light, and pricing them to attract attention without losing value.
Stick with high-demand, well-known brands when possible, and be open to exploring new arrivals and seasonal trends. Whether you’re flipping luxury items or thrift finds, there’s a buyer out there looking for exactly what you have—if you list it right.
Understanding the sales game takes a bit of research and a lot of practice, but once you get in rhythm, it’s a great way to make some extra money while clearing space in your closet. If you’re building your own Poshmark store, start with the top sellers and work your way up. There’s room for everyone, and knowing the best-selling brands is your first step in turning those listings into real income.
Here are some brands to be on the lookout for:
Louis Vuitton
Chanel
Hermès
Gucci
Prada
Dior
Fendi
Balenciaga
Burberry
Saint Laurent
Versace
Valentino
Givenchy
Bottega Veneta
Celine
Alexander McQueen
Loewe
Tom Ford
Dolce & Gabbana
Salvatore Ferragamo
Ralph Lauren
Giorgio Armani
Miu Miu
Moncler
Lanvin
Balmain
Brunello Cucinelli
Oscar de la Renta
Carolina Herrera
Max Mara
Chloé
Ermenegildo Zegna
Hugo Boss
Tod’s
Loro Piana
Etro
Missoni
Roberto Cavalli
Dsquared2
Kenzo
Moschino
Alberta Ferretti
Emilio Pucci
Nina Ricci
Jil Sander
Maison Margiela
Acne Studios
Dries Van Noten
The Row
Proenza Schouler
Stella McCartney
Isabel Marant
Akris
Elie Saab
Marchesa
Reem Acra
Zuhair Murad
Jenny Packham
Naeem Khan
Ulyana Sergeenko
Delpozo
Roland Mouret
Peter Pilotto
Mary Katrantzou
Roksanda
Victoria Beckham
Altuzarra
Jason Wu
Prabal Gurung
Thakoon
Derek Lam
Phillip Lim
Tibi
Jonathan Simkhai
Tanya Taylor
Cushnie
Brandon Maxwell
Rosie Assoulin
Brock Collection
Sies Marjan
Gabriela Hearst
Khaite
Area
Christopher Kane
Simone Rocha
JW Anderson
Craig Green
Wales Bonner
Martine Rose
Bianca Saunders
Grace Wales Bonner
Peter Do
Telfar
Pyer Moss
Fear of God
Off-White
Heron Preston
Palm Angels
Rhude
Amiri
John Elliott
A-Cold-Wall*
Alyx
Vetements
Y/Project
Rick Owens
Ann Demeulemeester
Haider Ackermann
Raf Simons
Maison Kitsuné
Sacai
Undercover
Comme des Garçons
Issey Miyake
Yohji Yamamoto
Junya Watanabe
Kenzo Takada
Takahiromiyashita The Soloist
Visvim
Neighborhood
Wacko Maria
Needles
Engineered Garments
Kapital
Beams Plus
Nanamica
Snow Peak
White Mountaineering
Monitaly
Orslow
Battenwear
Outlier
Acronym
Stone Island
C.P. Company
Ten C
Norse Projects
Our Legacy
A.P.C.
Ami
Sandro
Maje
The Kooples
Zadig & Voltaire
Ba&sh
Claudie Pierlot
Carven
Paul & Joe
Sonia Rykiel
Agnès B.
2025 trend forecast
This trend forecast is based on the article The Key Spring/Summer 2025 Trends To Know Now by Laird Borrelli-Persson, Alice Cary, and Mia Portet, published by British Vogue on April 11, 2025.
Spring/Summer 2025 is all about balance—femininity with edge, fluidity with structure, and nostalgia with reinvention. As noted by industry trend-watchers and Vogue editors Laird Borrelli-Persson, Alice Cary, and Mia Portet, the fashion world this season is leaning into soft power. For Poshmark sellers, that means keeping an eye out for ethereal styles, movement-friendly silhouettes, and pieces that whisper charm over shouty logos.
Here’s what to hunt for:
- Tank tops are having a resurgence, thanks to their sporty roots and clean aesthetic. Look for elevated tanks from brands like Aritzia, COS, or even Nike and Dior’s sportier collections.
- Tulle wraps and veiled, soft-filter pieces are trending. This includes anything with sheer overlays, chiffon layers, or dreamy lightweight textures—perfect for capturing that romantic, “taken by the wind” aesthetic.
- Skorts and skirts-over-pants are back. Think early 2000s silhouettes reimagined with a fashion-forward twist. This is a great time to look for older designer or contemporary pieces that reflect this layered styling.
- Plaid for spring is breaking the seasonal mold. Keep an eye out for grunge-inspired, vintage plaid shirts, skirts, and dresses. Even menswear button-downs could get picked up for rework or gender-fluid styling.
- Utility wear in khaki and olive continues to be strong. Look for military-style jackets, cargo pants, and anything with a workwear vibe.
- Spirals, circles, and loops as design motifs—whether in cutouts, ruching, or sculptural details—will stand out in listings. Shoppers love the avant-garde edge.
- Red is the color of the season. Whether it’s a tomato-hued dress, bright red handbag, or a pair of heels, bold reds are worth grabbing when you see them.
- Adornments like sequins, oversized bows, and decorative stitching are big. Anything that looks like it was made with care and a little drama has appeal.
- Balletcore and dark romance are strong influences. Think flowing dresses, soft knits, corset-style tops, and anything with gothic whimsy.
